Beans n Cream

Beans n Cream

Beans n Cream is a small, independent coffee shop in Sun Prairie, Wisconsin just outside of Madison. Beans n Cream built a loyal, local following with welcoming storefronts, great food, and delicious coffee. When they started to move into custom, branded coffee roasting and an expanded in-house bakery, Beans n Cream came to Swink to help bring their plans to life.

  • Visual Identity
  • Print
  • Environmental
  • Packaging

Visual Language

We introduced a simpler, cleaner version of the Beans n Cream logo and visual language and added a smattering of other fun branded graphics. 

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The primary packaging included clean, white custom bags to contrast the more ornate labels. 

Main Coffee Packaging

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Details of Coffee Label

Seasonal Coffee Label

Single-origin roasts used sustainable custom kraft bags to set them apart from the more mainstream roasts. 

Single-Origin Coffee Packaging

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Detail of Single-Origin Label

We also began to bring the design language in store with coordinated exterior graphics, product tags, and custom gift boxes. 

Exterior Window graphic

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Interiors

Bread Tags

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Pastry Case labels, Gift Boxes