Visual Language
We introduced a simpler, cleaner version of the Beans n Cream logo and visual language and added a smattering of other fun branded graphics.
The primary packaging included clean, white custom bags to contrast the more ornate labels.
Single-origin roasts used sustainable custom kraft bags to set them apart from the more mainstream roasts.
We also began to bring the design language in store with coordinated exterior graphics, product tags, and custom gift boxes.