Beans n Cream

Beans n Cream

Beans n Cream is a small, independent coffee shop in Sun Prairie, Wisconsin just outside of Madison. Beans n Cream built a loyal, local following with welcoming storefronts, great food, and delicious coffee. When they started to move into custom, branded coffee roasting and an expanded in-house bakery, Beans n Cream came to Swink to help bring their plans to life.

  • Visual Identity
  • Print
  • Environmental
  • Packaging

Visual Language

We introduced a simpler, cleaner version of the Beans n Cream logo and visual language and added a smattering of other fun branded graphics. 

Beans n Cream logos first image Beans n Cream logos second image

The primary packaging included clean, white custom bags to contrast the more ornate labels. 

Beans n Cream main coffee packaging

Main Coffee Packaging

Beans n Cream details of coffee label first image Beans n Cream details of coffee label second image

Beans n Cream seasonal coffee label

Single-origin roasts used sustainable custom kraft bags to set them apart from the more mainstream roasts. 

Beans n Cream single-origin coffee packaging

Single-Origin Coffee Packaging

Beans n Cream detail of single-origin label first image Beans n Cream detail of single-origin label second image

We also began to bring the design language in store with coordinated exterior graphics, product tags, and custom gift boxes. 

Beans n Cream exterior window graphic

Beans n Cream interiors first image Beans n Cream interiors second image

Beans n Cream bread tags

Beans n Cream pastry case labels and gift boxes first image Beans n Cream pastry case labels and gift boxes second image