Beans n Cream

Beans n Cream

Beans n Cream is a small, independent coffee shop in Sun Prairie, Wisconsin just outside of Madison. Beans n Cream built a loyal, local following with welcoming storefronts, great food, and delicious coffee. When they started to move into custom, branded coffee roasting and an expanded in-house bakery, Beans n Cream came to Swink to help bring their plans to life.

  • Visual Identity
  • Print
  • Environmental
  • Packaging

Visual Language

We introduced a simpler, cleaner version of the Beans n Cream logo and visual language and added a smattering of other fun branded graphics. 

 first image  second image

The primary packaging included clean, white custom bags to contrast the more ornate labels. 

Main Coffee Packaging

 first image  second image

Single-origin roasts used sustainable custom kraft bags to set them apart from the more mainstream roasts. 

Single-Origin Coffee Packaging

 first image  second image

We also began to bring the design language in store with coordinated exterior graphics, product tags, and custom gift boxes. 

 first image  second image

 first image  second image