Monroe Street Arts Center
Monroe Street Art Center has been a staple in the Madison arts community for kids and adults alike. Through their abundance of classes available, people of all ages can explore and express themselves through art and music. When they found themselves outgrowing their storefront space, they wanted to refresh their brand to go along with their new brand new space.
- Brand Strategy
- Visual Identity
- Web
The logotype consists of hand-drawn letters of the acronym, with lines through each letterform to reflect the journey that a person takes as they explore art, music and self-expression. The surrounding visual language is made up of various painterly brushstrokes, textures, loosely drawn patterns, layered together to illustrate the fun, hands-on nature of making art.
Business cards
Tshirt designs