Monroe Street Art Center
Monroe Street Art Center has been a staple of the Madison arts community for over a quarter century. They offer an abundance of classes to help kids and adults alike explore and express themselves through art and through music. When they finally outgrew their small storefront space and were moving into a much larger, new space down the street, they came to Swink to refresh their brand to match the energy and promise of the moment.
- Brand Strategy
- Visual Identity
- Web
Case study
The logotype is a hand-drawn version of their acronym, with expressive lines through each letterform that subtly evoke the artistic journey. We surround the logo with inky fingers, painterly brushstrokes, wet textures, and loosely drawn patterns. The result is a celebration of the glorious hands-on, messy process of freely expressing yourself.
Business cards
Tshirt designs