
A design language that makes the complicated process feel easier

Built around the student
In our work with UW HELP, we learned how well students responded to instructions that distilled the complex application process into step-by-step, bite-size increments. And we learned how well students (and parents) responded to content that spoke to them like a deeply informed friend. Using these principles, we organized, consolidated, and rewrote all of UW HELP's materials to fit 5 intuitive steps.





Launching 2023