Talos

Talos

The bright minds (neurologists, to be precise) at Advanced Global Clinical Solutions discovered a way to use artificial intelligence to improve the detection and monitoring of seizures. Incredibly sensitive, fast, and accurate, the technology will revolutionize seizure detection — especially in infants. AGCS asked us to create a name and visual identity that measures up to the promise of the technology. 

  • Naming
  • Brand Strategy
  • Visual Identity
  • Print
  • Web
  • Environmental
Baby wearing EEG, eyes closed

30% of premature infants in NICUs experience seizures. And 80% of these seizures are silent, risking brain injury in as little as 20 minutes. Talos opens a diagnostic window to these critical events. We built the design language around the patients, families, and physicians impacted by this breakthrough technology. 

Talos logo set in white against a blue background

Naming and Logo

We found the product name in Greek mythology — Talos — the bronzed automaton built to protect Europa from invaders. The logo evokes both this idea of protection, sheltering the head, as well as an ever-watchful eye. 

A subtle gradient of sunrises and optimism

Color palette

In the Cretan dialect, Talos means ​“the sun.” It was this meaning that inspired our color palette, pulling soft hues from sunrises and the optimism of a new and brighter day.

Talos business cards

Talos stationery

Front cover and inside spread of the introductory Talos brochure

Talos introductory brochure

Mock up of the EEG introductory ad. Copy reads 'Redefining EEG accuracy and speed.'

Talos print advertising campaign

Mock up of Talos' simple introductory website. Copy reads 'For so many brighter tomorrows'

Introductory website

Patterns and icons used in the Talos visual identity first image Patterns and icons used in the Talos visual identity second image

Mock up of trade show booth. Copy reads 'Experience rapid and accurate seizure detection.'

Trade show booth