Olio Arts & Music Center

Olio Arts & Music Center

Central Wisconsin Cultural Center came to us because its name and identity were getting in the way. As an arts and music center with an eclectic mix of offerings, it needed a name that set it apart instantly. We landed on Olio — a hodgepodge, a medley of the arts. From there we built a visual language evocative of inky fingers and rhythm, all in service of a brand about making joy.

  • Naming
  • Brand Strategy
  • Visual Identity
  • Print
  • Web

Case study

Previous logo for Central Wisconsin Cultural Center and new Olio logo first image Previous logo for Central Wisconsin Cultural Center and new Olio logo second image

Previous Name and Logo • New Name and Logo

Olio business cards

Olio visual identity posters

Olio website header

Olio brand guidelines