Madison Originals
Madison is a foodie town. And Madison Originals is collective of the independent, Madison-grown restaurants that put Madison on the map. Originally born to show how much better it is to eat local and independent, Madison Originals came to Swink to help the group define and embrace it’s new role as the epicenter of the Madison culinary scene.
- Brand Strategy
- Visual Identity
A badge of honor for Madison restaurants
Gift cards
Local advertisement
Event marketing
Direct mail