Glou Glou Wine Bar
“Glou Glou” comes from the French onomatopoeia of “glug glug” – the sound of liquid being poured quickly or someone gulping it down. A perfect name for a new neighborhood wine bar! Glou Glou Wine Bar is tucked in a beautiful tree-lined neighborhood on the west side of Madison, WI. The highly-knowledgeable owner and her bar staff help patrons explore and try from their vast selection of natural, organic, and family-owned wines. The place is cozy and inviting, where all are welcome to enjoy a glass of wine with friends, a tasty treat from a local food truck, and live music on the patio.
- Visual Identity
- Web
Case study
The Visual Identity
The wine world can be intimidating, but Glou Glou strives to be the exact opposite – a place where patrons feel comfortable to learn about and try natural wine. We wanted to capture that sense of unpretentiousness in the visual identity, with handdrawn elements mixed with collage. The logotype is made of custom hand-drawn type, each letterform is unique and playfully jostled among each other, reflecting the warm and convivial atmosphere that is uniquely Glou Glou.
